eCommerce Optimization Tips for the Shopping Cart

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When running an online store, eCommerce optimization is a must, and having a fully optimized shopping cart page is paramount to the success of your online business. That is why it is always in your best interest to constantly be performing eCommerce optimization on your shopping cart to convert website visitors into happy customers. This

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10 Email Optimization Tips

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Email optimization needs to be an essential piece to your overall marketing strategy. I’m sure along the way you have wondered what you can do to improve your email campaign performance going forward. “But I’m not an Email Marketing Expert!” You may say… Have no fear, with some standardized practices you can see results that

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Streamline Consumer Choice for Higher Profits

The Paradox of Choice

Summary: As business owners, it’s easy to fall into the trap of thinking that throwing more choices out there to cover more bases is the path to more sales. This can work against us, as for every marketing and sales situation there’s a tipping point where more consumer choice actually has a demotivating effect on our customers.

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6 eCommerce Marketing Strategy Tips

eCommerce Marketing New Product Launch

In the hyper-competitive world of eCommerce, companies on page 1 of Google are making fortunes, while those on subsequent pages are fighting for scraps.  When it comes to eCommerce SEO, having the proper marketing strategy in place is essential for ongoing success.  A proper eCommerce marketing strategy includes a repeatable product launch checklist.  The following

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Website Maintenance – Update Your Website Without Breaking It

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Having a website, especially an e-commerce site, requires routine website maintenance. These regular updates will keep your audience engaged and attract new visitors. While website maintenance is paramount to your website’s success, so is performing updates in a manner that does not disrupt your users’ experience. While this subject can get technical very quickly, we’ll

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Wake-Up Your Email List with an Email Re-Engagement Campaign

Email Re-Engagement Campaign

You have put a lot of time and effort into creating a marketing email list. Your content is valuable and you include promotional savings. You have 2,000 or maybe more than 200,000 emails on your list. Email Spam, Really? Then one day, you email your list and bam! Hubspot, Infusionsoft, or your friendly Marketing and

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Custom Segments in Google Analytics

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If you have every used google analytics before, then you know how important it is to be able to get the data you need as efficiently as possible. That is why I want to discuss a little bit about using custom segments in Google Analytics, while it may seem a bit intimidating if you have

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Share Account Access the Right Way

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When your marketing agency asks for access to your Google Analytics and various other accounts, there’s a right way and a wrong way to share account access.  Sharing account access the wrong way can lead to disaster.  You open your company and yourself up to security vulnerabilities, and you run the risk of losing control

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Look Beyond Blogging for Your Content Strategy

You already have a blog and you are posting quality articles consistently. The thing is, your blog is not your content strategy. It is one aspect of a well-thought out plan to speak directly to your key audiences. Content marketing is similar, in a sense, to networking. The more you network, the more people you

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Foster a Data-Driven Marketing Culture in Your Small Business

Your small business is sitting on a treasure trove of data. Are you using it? The volume of rich marketing data available to today’s small businesses represents a major opportunity for competitive advantage. Never before have we had the opportunity to gain so much data about our marketing channels and our customers, and to use

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